The Rubbens Gin Distillery was founded in 1817 in East Flanders , the birthplace of gin. It had humble beginnings as a farm but with the quantity and quality of grain and malt being produced they decided to make their own jenever. The company is still in family hands and is proud to utilize traditional techniques and recipes to create their fine and flavoursome gins and liqueurs. The recipe for Rubbens Poppies Gin is said to come from an English soldier who fought in the First World War; on cold evenings, the men would share this warming spirit, and try to keep their own raised. An exceptionally aromatic gin, full of flavoursome herbs and pine; the gins' Belgian roots are evident.