Slingsby Gin are offering you the chance to win a night in Harrogate with intimate Gin Experience, a Luxury Gin Hamper and a stylish tweed jacket.
April 3rd is National Tweed Day, so we’ve teamed up with Slingsby Gin, the most fabulously tweedy gin brand we know, to offer you the chance to win a fantastic prize. One winner, and a guest, will win an intimate Gin Tasting Experience at Slingsby’s retail experience with a luxury gin hamper to take home, followed by an overnight stay at Rudding Park Hotel in Harrogate (where Slingsby source many of their botanicals). Winners will also receive a stylish and high-quality tweed jacket from Smithers British Tailoring.
All you have to do to enter is buy a bottle of Slingsby Artisan Gin from www.ginfestival.com/shop before the 30th April 2016. And, as an added bonus, every bottle of Slingsby Artisan Gin bought in April comes with a FREE 4 pack of 200ml Fever Tree Tonic.
If you’ve ever been to one of our events you will have undoubtedly noticed the Slingsby Gin team, decked out in their eye-catching tweed suits, as they peel grapefruits and wax rhapsodic about the virtues of their gorgeously sophisticated gin. We caught up with Wade Upton, their National Sales Manager, for a chat about what inspired their look.
You guys definitely stand out at our events. What was the thought process behind your look?
As our gin is a premium product, in a beautiful embossed bottle, we were keen to keep the theme regarding our business attire. So hopefully we turn out as well presented as our products, although this is very difficult to achieve!
We felt the Harris Tweed, supplied by Mr Smithers, a fantastic local independent tailors, would produce a uniform which fits hand in hand with our brand & our values. It also supports another local business which is a big part of our brand ideals.
Can you tell me more about your local connection to Harrogate?
Slingsby is really inspired by Harrogate, from the name through to the ingredients. We’ve tried to use as many local components in producing Slingsby, as possible. Slingsby has 24 botanicals, 17 of which are locally sourced from Harrogate and surrounding areas including 12 sourced from Rudding Park’s own kitchen garden, plus green and jasmine teas from Taylors. The remaining 7 botanicals are from the finest international suppliers to ensure that we do not compromise the quality of our gin in any way.
Our packaging is Yorkshire sourced and we work closely with a number of Harrogate based businesses to help promote Harrogate as a town and their brands within our retail experience on Montpellier Parade. In particular we work closely with Weetons, Farrahs and Taylors in store whilst also working with the brilliant Jim Key from Wild restaurant who supplies Slingsby infused canapés for our events.
Since Mr Smithers was the man behind the look we wanted to chat to him about Harrogate, Tweed and Gin.
What was it about tweed that appealed to you?
Smithers’ philosophy i,s whether in the country or about town, we have a unique style for every occasion using only the best quality fabrics manufactured in mills in Britain. Tweed is no longer a conservative fabric it is getting bolder, brighter and better with rich mixtures of color in the cloth. All our tailoring features additional finishing touches to give a quirky twist to what was once thought of as a very traditional style of dress.
What is the average tweed-wearer like these days?
The demographic can range from 20 to 80 year olds as well as the traditionalist gentlemen who have worn tweed for 40 years. There isn’t really an average age for tweed shoppers at the present time due to its popularity amongst all age groups.
Can you tell me a little about the tweeds you stock?
When we decided to do our own tweeds, we were working with a company in Leeds and took a range of their fabrics. We thought we’d like to work closely with more local mills, like Marton Mills & Abraham Moon. Some of our tweed suppliers’ fabric come from sheep off the Yorkshire and Lancashire dales. Pendle in Lancashire is one such example of this who we work closely with. We wanted to work with the best fabrics from the best mills.
How was tweed fashion changed in recent years?
Tweed which we’re involved with is different. The classic look hasn’t changed for years but with mainstream fashion, some tweeds have evolved to meet the younger customer’s needs.
Harris Tweed is probably the most famous and came from the Isle of Harris which was originally woven to keep their crofters & fishermen warm. Harris tweed can only be called Harris tweed if the fabric has been woven on the Isle of Harris.
Why did Harrogate speak to you?
We’ve run shops across the country in the past but we wanted to downscale and concentrate on a place we adored, Harrogate. We’re from West Yorkshire but always wanted to live in Harrogate. 6 years ago, we started a business in there and it really took off, so it’s helped the integration, and we love the place and its people. It’s been voted the happiest place to live for the last three years!
What's your favourite gin?
I’ve not been an avid gin drinker in the past, I usually drink vodka, but having worked with Slingsby, we’ve become gin enthusiasts and have to say Slingsby is our favourite, in particular mixed with Fever-Tree Sicilian Lemonade.
With its sophisticated flavour led by citrus and light anise before giving way to bitter tea tannins and a rumbustious sweet rhubarb finish, Slingsby is the ideal gin for spring. And with FREE Fever Tree Tonic and the chance to win a stunning prize, there has never been a better time to buy it.
For full prize terms and conditions visit this link.
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