Brand Manager - Tinker

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Gin Festival Brand Manager - ‘Tinker’

Salary - £25,000 - £30,00 dependant on  experience

Job type - Full time, permanent, 6 month probationary period

Job Description:

Gin Festival is a forward thinking and rapidly growing events, e-commerce and subscription box company and this is an exciting new role to join us to to develop and shape a brand new gin - Tinker Gin.

Main roles and responsibilities:

  • Manage all aspects of the brand through supply chain both tangible and intangible.

  • Help analyse the brand and current strategy and highlight areas of weaknesses or conflicting messages.

  • Help create brand strategy and ensure all aspects of the product or company marketing and activities align with the ethos and goals of the brand.

  • Creating an enduring brand message that results in brand loyalty and improving market share.

  • Champion the brand internally making sure all elements of the company understand the brand and its goals.

  • Work closely with all parts of the company to ensure commercial goals of the brand are met.

  • Develop and sustain strong working relationships with all stakeholders.

  • Help develop high quality and effective marketing materials that align correctly with the overall brand strategy.

  • Realistic forecasting of sales and volume for the brand ensuring all parts of the company are geared accordingly.

  • Presenting the brand strategy to directors and sales and marketing teams at internal meetings and conferences.

  • Manage external agencies and ensure marketing budgets are met.

  • Seek out new marketing opportunities that fit with the brand and maximise all opportunities for growth.

Skills, qualifications and experience:

  • 2+ years experience as a brand manager.

  • Driven for results with excellent leadership skills.

  • Excellent understanding of all aspects of marketing.

  • Experience in identifying target audiences and devising campaigns that engage, inform and motivate.

  • Up to date with the latest trends and marketing best practices.

Please send a CV and covering letter to lynn.gibbons@ginfestival.com if you feel you have the relevant skills and experience to join us.

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